SJT arose from social psychology and was based on laboratory findings resulting from experiments.
The SJT researchers claimed expectations regarding attitude change could be based on the message receiver's level of involvement, the structure of the stimulus (and how many alternatives it allows), and the value ( credibility) of the source. In sum, the researchers strove to develop a theory that addressed the following: a person's likelihood to change his/her position, the likely direction of his/her attitude change, a person's tolerance of other positions, and the level of commitment to his/her own position. SJT seeks to specify the conditions under which this change takes place and predict the direction and extent of the attitude change. Attitude change is the fundamental objective of persuasive communication. SJT was intended to be an explanatory method designed to detail when persuasive messages are most likely to succeed. 4 Latitudes of rejection, acceptance, and noncommitmentĪrising out of the socio-psychological tradition, SJT is a theory that focuses on the internal processes of an individual's judgment with relation to a communicated message.This theory looks at how people weigh every new idea presented to us by comparing it with a present point of view. Social judgment theory (SJT) is a persuasion theory proposed by Muzafer Sherif and Carl Hovland. Clean up any linkrot / format the references and footnotes, using citation templates when appropriate.Add an infobox if it is appropriate for the article.Arrange section headers as described at Wikipedia:Guide to layout.Please do not link terms that most readers are familiar with, such as common occupations, well-known geographical terms, and everyday items. Where appropriate, make links to other articles by putting "]" on either side of relevant words (see WP:LINK for more information) and check that your links work as expected. Please replace HTML markup with wiki markup where appropriate.You can insert a reason using the | reason= parameter, like this: No reason has been cited for the Wikify tag on this article.
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